In the FACE-TO-FACE BUSINESS FEASIBILITY study we will provide valuable content information for clients interested in launching a business or opening a new branch by collecting hard and field data. Below is a list of important points that we can consider for that objective.

Target market analysis:

We clearly define the target audience and segment it. We investigate the current and potential demand for the products or services they offer or plan to offer. We identify the competition and analyze their strengths and weaknesses. We evaluate market trends and possible changes in demand (opportunities and threats).

Geographic research (Georeferencing):

We select the optimal location for the business, considering accessibility, traffic flow and local demographics. We evaluate the availability of resources and services necessary for the operation of the business.

Legal requirements and regulations:

We investigate the procedures and legal requirements to establish and operate a business. We obtain information on permits, licenses and sector-specific regulations.

Financial analysis:

We make financial projections that include income, expenses and cash flow. We evaluate the initial investment required and determine the payback period of the investment.

We identify financing sources and consider financing costs.

Economic feasibility study:

We evaluate the profitability of the business based on costs and sales prices. We calculate the break-even point and determine how many sales are necessary to cover costs.

Marketing strategy:

We define marketing strategies to attract and retain customers. We plan promotional activities and marketing campaigns to generate interest and demand.

Human Resources:

We evaluate the personnel needs and skills required to operate the business. We investigate options for recruiting, training and retaining employees.

Risk analysis:

We identify possible risks and challenges that could affect the operation of the business.

We develop strategies to mitigate any insecurity and plan contingencies.

Cultural and local aspects:

We understand the local culture and customs that can influence the operation of the business. We consider consumer preferences and adapt the value proposition accordingly.

Networking and alliances:

We establish connections with local actors and potential partners or suppliers.

We participate in business events and networks to obtain valuable information and collaboration opportunities.

FEASIBILITY OF OPENING A BUSINESS/DIGITAL TRADE

We develop a clear understanding of the digital business idea, including the products or services to be offered and the unique value proposition.

Target Market Identification:

We clearly define who the potential customers are and how the market is segmented.

We investigate the needs, wants and problems that the digital solution will address.

Competition Analysis:

We identify direct and indirect competitors in the digital market. We analyze your strengths, weaknesses and strategies to determine how the new business will differentiate itself.

Demand and Trend Research:

We evaluate the current and potential demand for digital products or services in the market. We identify trends and changes in online consumer behavior.

Digital Business Model:

We define the revenue model, that is, how the business will generate revenue (direct sales, subscriptions, advertising, etc.). We evaluate operating costs and estimate profit margins.

Technology and Platforms:

We select the technologies and platforms necessary to create and operate the digital business. We consider technical aspects such as website creation, e-commerce platform management, online security, etc.

User Experience and Web Design:

We plan the user experience (UX) to ensure intuitive and attractive navigation on the website or application. We consider responsive design and mobile optimization.

Digital Marketing Strategy:

We define online marketing tactics such as search engine optimization (SEO), online advertising, social media, and valuable content. We identify suitable channels to reach the target audience.

Measurement and Analytics:

We establish key metrics to measure success, such as conversion rates, web traffic, social media interactions, etc. We use web analytics tools to track and analyze website and campaign performance.

Human Resources and Training:

We evaluate the skills and roles necessary to manage and grow the digital business.

We plan training and professional development for the team.

Legality and Data Protection:

We investigate the legal requirements for operating a digital business, including e-commerce regulations, data protection and intellectual property.

Testing and Validation:

We carry out pilot or concept tests to validate the demand and viability of the business idea.

We obtain early feedback from potential users or clients.

Escalation Plan:

We plan how the digital business will scale and grow as more customers are acquired and revenue is increased.

We conduct extensive research on the industry, market and competition to get a complete view of the current situation.

Market Segmentation Analysis:

We identify and segment groups of clients with similar characteristics and needs.

Demand Assessment and Market Trends:

We analyze the current and future demand for products or services in the market. We identify and forecast trends that may affect the market.

Competitor Evaluation:

We evaluate the position and strategy of the competition.

We perform benchmarking analysis to identify opportunities and gaps.

Customer Satisfaction Studies:

We measure customer satisfaction and loyalty through surveys and feedback analysis.

Product/Service Evaluation:

We evaluate existing or new products or services to identify areas of improvement and opportunities for innovation.

Brand Research and Positioning:

We evaluate the perception of the brand in the market and develop strategies to strengthen the brand image.

Price Research and Pricing Strategy:

We determine optimal prices for products or services and evaluate competing pricing strategies.

Studies of Consumption Habits and Consumer Behavior:

We understand how consumers interact with products or services and what motivates them to buy.

Advertising and Communication Research:

We evaluate the effectiveness of advertising campaigns and communication strategies.

Market Feasibility Studies:

We evaluate the viability of introducing new products or services to the market.

Export Research and International Expansion:

We help companies identify opportunities and challenges in international markets.

Online Research and Social Media:

We monitor online conversations and social media to gain insight into brand perception and market trends.

Geographic Segmentation Research:

We analyze consumer demand and behavior in specific geographic locations.

Consumer Panel Studies:

We maintain consumer panels to obtain continuous feedback on products and services.

Public Opinion Research:

We carry out surveys and studies to measure public opinion on political, social or business issues.

Research of New Markets:

We explore opportunities in emerging markets or market niches.

Reports and Strategic Consulting:

We provide detailed reports and strategic advice based on research findings.

Visual analysis for the detection of target areas within a zone. By knowing a potential location for opening a new point of sale or knowing its current situation, a zone of influence delimitation parameter is made to identify possible potential customers, attractors of influx, location of competitors and thus provide information. graphics and geostatistics to generate opportunities to attract new clients or detect threats and change strategies.

Know what functions the employees of any company primarily responsible for customer service are performing. These may be employees of the Company. You can evaluate whether they are following the policies and activities for which they were hired and trained or the customer service employees of the competition to know the outstanding positive functions they are performing or to detect poorly focused situations for the operation of the business. Evaluations can be operational or at a managerial level. This activity is widely used to make comparative benchmarking methodology.

The overflowing generation of information from an increasingly changing and demanding market that we have daily, but in the same way the lack of time either due to business operations or not having the human element specialized in writing or searching for Institutions that generate valuable information in terms of cold and statistical data for decision making. For this reason, the need arises to request the hard data management service.

Know the opinion, memory, perception, habit, attitude, taste, need of the profile of the person we are interested in, obtain specific information (time and form) or, after obtaining certain data from the interviewee, send them our product or service proposal.